Vodafone to showcase 4G through Nova Network demonstration
Australians to get Vodafone network experience listening to Kate, Tim & Marty
Vodafone has announced it will demonstrate the reliability of its network with an Australian-first partnership that will see Nova’s Kate, Tim & Marty national Drive show broadcast through the Vodafone 4G network.
For six weeks commencing today, Nova’s Kate, Tim & Marty will be broadcast through Vodafone’s 4G network to Sydney, Melbourne, Brisbane, Adelaide and Perth from 4pm to 6pm weekdays.
Vodafone Chief Marketing Officer Loo Fun Chee said the broadcast, an innovative way to allow Australians to experience the Vodafone 4G network, is part of a wider network marketing campaign launched last month.
“We’ve invested billions of dollars in our network in recent years, and we’re keen to demonstrate just how reliable it is,” Ms Chee said.
“Our campaign which is currently in market includes TV, digital and outdoor advertising but this isn’t just about us saying how good our network is, we want to prove it.
“On top of Vodafone’s Network Satisfaction Guarantee and our 40 per cent improvement in last year’s CommsDay P3 Mobile Benchmark report*, Australians can also listen to the Nova Drive show in any of the five capital cities to judge the reliability of our network for themselves.
“It’s a huge vote of confidence in the Vodafone 4G network that Australia’s most listened to drive show is trusting us with its broadcast.
“We want Australians to know that they do have an alternative when it comes to their mobile provider, and we’re willing to show them that they don’t have to settle.”
As part of the Vodafone 4G network initiative, Vodafone will also sponsor Nova’s Kate, Tim & Marty’s Quick Draw mobile game with the Drive team taking one of their most popular on-air benchmarks around the country in the Quick Draw bus with Vodafone supporting the broadcast and promotional activities in each state from 18 July.
“The Vodafone 4G network partnership demonstrates the scale and sophistication of an idea that we’re capable of bringing to life with like-minded brands,” Andy Milne, NOVA Entertainment Head of Creative Services said.
“Led by some of Australia’s most influential talent in Kate, Tim & Marty, the true innovation behind this campaign is in the execution. Across the campaign, Nova will leverage every platform to deliver the brand message, from broadcast to experiential, to gaming, digital content creation and distribution and beyond.”
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Notes to editors
During the six week initiative, Vodafone will provide 4G data services to loop back packetised audio from Kate, Tim & Marty through the Vodafone network before transmission through NOVA Entertainment’s existing audio distribution network. Vodafone is providing standard SIM cards and support services. The innovation was conceived and managed by Bohemia Group.
Nova’s Kate, Tim & Marty Drive show: “Australia’s most listened to drive show”.
Source: GfK Media Research, Survey #4 2016, released on 5 July 2016 – Kate, Tim & Marty 4.00pm – 6.00pm M-F
Vodafone’s 4G coverage is available in all major metro locations and selected regional areas across Australia. See Vodafone.com.au/coverage for full details
Under Vodafone’s Network Satisfaction Guarantee, customers can choose to opt out of their contract within the first thirty days and receive a full refund if they’re not satisfied with the network. See vodafone.com.au/guarantee for full details.
*2015 P3 CommsDay Mobile Benchmark Report. 40% improvement claim is based on a comparison of both voice and 4G preferred data performance on the Vodafone network between 2014 and 2015.